Graduate from tracking AI's narrative to shaping it with rebuilt Sentiment in Profound 
Sentiment has been rebuilt with semantically grouped themes, citation-level drill-downs to the exact text snippets responsible for the claims, and recommended actions with the corresponding Profound Agent.

To make sure you get the most out of this update, we went through your existing visibility prompts and added any that were likely to surface sentiment in responses. You're now tracking sentiment across a broader, more diverse set of prompts for a more accurate view, with multi-competitor sentiment detection in the same response. Read more here.

Collaborate on content with your team in Profound Docs
Profound Docs is a real-time collaboration editor built into Profound. Start a doc from scratch, create content in Agents and open it directly to edit, or use Documents as your team's shared workspace. Everything you'd expect from a doc editor is there: comments, slash commands, and the ability to collaborate in real-time with your team. Read more here. 

Draft reports and update analysis with Ask Profound in Docs
Ask Profound is now available inside Docs. Analyze your Profound data and draft reports, summaries, and client-ready analysis without leaving the editor. Turn visibility, sentiment, and citation data into written analysis, or update existing docs with new insights.

Use Skills to apply reusable instructions within Ask Profound and Agents
Skills are reusable instruction sets you create once and apply anywhere you are working in Profound. Configure your team's writing style, AEO best practices, or content guardrails as a Skill, then plug it into your workflows without having to repeat yourself. Read more here.

Pull Google Ads performance alongside your Profound visibility data
Google Ads nodes are now available in Profound Agents. Pull paid search performance directly alongside your Profound AEO data with List Campaigns, Search Term Performance, Keyword Performance, and Ad Performance nodes.

Run cross-channel visibility audits, weekly paid search digests, negative keyword discovery, and RSA creative audits, all inside a single Agent workflow. To get started, open any Profound Agent, search "Google Ads" in the node picker, and connect your account. 

Track AI Search visibility in Hong Kong
Seven models are now supported in Hong Kong: Google AI Mode, Google AI Overviews, Gemini, Microsoft Copilot, Perplexity, Qwen, and DeepSeek.

Get started

The updates mentioned above are available today for all Profound users.

As always, we love to hear from you. Please share your feedback on how we can improve.