Run existing Profound Agents from any tool with the Profound Agent API 
Our Agent API lets you run Profound Agents programmatically from your external tools. Kick off Agents from any platform and pull the results from Profound directly into your existing workflows. 

Write with Claude Opus 4.7 in Profound
Claude Opus 4.7 is now live in Profound. Our team added support within hours of the model's release to make sure you always have access to the latest from Anthropic. 

Track Qwen in Answer Engine Insights
Qwen is available in Answer Engine Insights alongside our existing model options. This allows you to now gain visibility into one of the only AI models operating in China. Please reach out to support to gain access.

Connect Profound to Adobe Analytics (Beta) 
Profound now integrates with Adobe Analytics. This gives Adobe Analytics users a complete picture of how AI Agents interact with your site. Reach out to support to get access to the Beta today. 

Organize and filter your Agent Analytics with Page Tags
Page Tags are now live in Agent Analytics. Apply tags to exact paths or full subpaths, filter your analytics view by one or multiple tags, add tagged pages to Watched Pages in one click, and manage your tag library under Settings.

Build Profound Sheets by importing directly from your existing tools 
You can now create Sheets by importing directly from Google Sheets, Google Search Console, Looker, Semrush, and Firecrawl. Preview the table you are importing, select which columns you want, and map them to existing ones so your data is organized exactly how you need it from the start.

As always, we love to hear from you. Please share your feedback on how we can improve.  

Pull business context into Agents from Notion and Google Drive  

You can now connect your Notion and Google Drive workspaces to Profound to import files directly into your Knowledge Base. This allows your Agents to work from the same brand guidelines and product docs your team already maintains. 

Manage your prompt library in bulk with the Profound API

You can now create, update, and change the status of prompts directly through our API without touching the Profound platform. If you're managing a large prompt library, this lets you make changes at scale and understand exactly what was updated. Learn more here.

Shopify brands can now access Profound's Agent Analytics

Previously, Shopify's server architecture made it impossible to capture the log data required for Agent Analytics. Nostra solves that with no custom engineering or dev work needed on your end. Users with the integration enabled can see which AI systems are crawling their Shopify site and how often, unlocking new first-party data informing AEO strategy. Read more on our blog.

Profound Agents can now build landing pages from AEO data with Framer

The Framer integration lets you generate landing pages inside Framer guided by insights from Profound AEO data. Go from AI Search analysis to a live, shareable page without writing a line of code.

Publish and manage CMS content in Payload

The Payload CMS integration lets Agents access, create, update, and publish CMS content directly from Profound. Teams using Payload can now manage content at scale without switching between tools.

As always, we love to hear from you. Please do not hesitate to share your feedback on how we can improve.  

Profound Sheets enables you to run Agents at scale, while collaborating with your team in real time. Plus, Exa AI Agent nodes, flexible prompt organization, and more updates across Profound.

Use Agents to complete hundreds of tasks at once with Profound Sheets

Profound Sheets is a collaborative, spreadsheet interface where you can run hundreds of Agents while working with your team. Start from scratch, import reports from Profound, or upload a CSV and start optimizing for AI Search at scale.

With Sheets you can:

• Build weekly AEO health reports with visibility, citation, and sentiment data, competitive gap analysis, and a prioritized action list, all while your team edits in real time.

• Run bulk content refresh flows that score a live page inventory against citation benchmarks, generate AEO-optimized briefs from real prompt data, and produce first drafts in a single run.

• Generate hyper-personalized landing pages by using Profound's AEO data to understand what AI is saying about your target topics and craft copy that speaks directly to that context.

Additional Sheets features include: 

• Pulling data from Answer Engine Insights into Sheets with one click. 

• Feeding Sheets data back into Agents with the new Sheets node.  

• Coming soon: Inline editing with the help of AI, expanded integrations, and more. 

Sheets is live in beta for all enterprise customers. You can learn more by reading our blog here or watching our demo video here. 

More updates from the Profound team 

Easily reorganize your prompt library by moving prompts across topics
You can now move prompts individually or in bulk across topics, and your dashboard will update automatically to reflect your new structure. If you want to reorganize your setup, you can now rearrange prompts without starting from scratch. 

Get more out of Answer Engine Insights with flexible exports and cleaner organization
Answer Engine Insights now supports exporting charts as images, copying data directly to your clipboard, and opening chart data straight into Sheets. Untagged prompts are also now grouped under a dedicated "No Tags" section, so nothing gets lost in your view.

Bring Exa AI data into your Agents
You can now pull Exa AI data directly into your Profound Agents through four new nodes: Search, Contents, Find Similar Links, and Answer. Give your Agents even more of the web to work from.

We love to hear from you. Please share your feedback here on how we can improve. 

Power your Agents with the new Google Search node, plus the latest updates across the Profound platform.

Pull richer Google Search insights into Agents
Bring even more Google data directly into Agents, including AI Overviews, Knowledge Graphs, People Also Ask, Related Searches, organic results, and granular location targeting. This gives you a more complete view of Google Search visibility inside your Agents and replaces the previous Google SERP Results and People Also Ask nodes with a more flexible, consolidated setup. Learn more here.

Understand AI search queries with Microsoft Copilot Query Fanouts
Understand the queries that are generated when an AI Search occurs, allowing you to build a more deliberate content strategy around your key prompts.

Manage Agents with precise filtering
Filter agents by Creator and Status, giving you more control over how you organize and manage Agents. Quickly find Agents built by specific team members or view only Published or Unpublished Agents across your workspace. 

Automate report building with Gamma
Use the Gamma integration nodes in Profound Agents to generate presentations, documents, and webpages directly inside Gamma. Build new assets from a prompt or remix an existing Gamma template using outputs from upstream nodes, turning Agent analysis into polished, shareable deliverables. Read more here.

Scale real-world prompt data workflows with Agents
Pull Prompt Volumes data directly into your Profound Agents, including attached keywords, search volume, change metrics, flexible date ranges, and more. This makes it easier to incorporate demand signals directly into Agent workflows and scale prompt volume insights.

Keep your prompt library organized with improved tag management
Rename and delete specific tags directly from the tag dropdown menu in Prompt Designer, making it easier than ever to manage and update your prompt library. 

As always, we love to hear from you. Please share your feedback on how we can improve.  

We are excited to share that Profound has raised a $96 million Series C. We are putting this investment right to work with two major initiatives launching today. 

Launching Profound University

We’re launching Profound University, our on-demand learning hub with courses, cohort-based training, and certifications.  

• On-Demand Education: Interactive walkthroughs and multi-lesson courses that take you from AEO beginner to Profound expert.

• Profound Pods: Live, cohort-based sessions to learn in community with fellow Profound users.

• AEO Certifications: Formalized certifications combining real-world project submissions and assessment-based testing to validate your expertise. 

Agents are live

We have officially launched Profound Agents. You can build your own or deploy our Agent Templates to move faster from campaign concept to execution, without sacrificing quality. 

To celebrate the launch, all Profound Starter and Growth plans will get 100 free agent runs over the next month.

Enterprise plans will have unlimited runs during this time, and your Engagement Manager will be reaching out to chat through best practices and future usage.

Want a walkthrough? Learn how to build an agent from scratch here  → 

You can also join our Agents Webinar on March 4th to learn how to deploy Agents across your marketing workflows. RSVP here → 

Thank you

If you’re excited about what we’re building at Profound, we’d love your support on our LinkedIn announcement. We’ll be keeping an eye on the comment section and will follow up over email to send you a gift if we see you there!

This rename reflects our product direction of intelligent, autonomous systems for marketers. Agents represent a future where Profound doesn’t just run manual processes, but actively works alongside marketers as a true extension of their team.

January updates summarized

The team behind Agents has shipped a slew of updates over the last month that unlock brand new capabilities for marketers.

Profound data nodes

We’ve introduced new Profound Data nodes inside Agents, making it incredibly easy to pull Profound’s best-in-class AEO data directly into content creation, optimization, reporting, and monitoring workflows. Instead of exporting reports, stitching together spreadsheets, or manually translating insights into actions, marketers can now turn AI visibility data into automated, repeatable execution.

CMS Integration nodes

Profound Agents now connect natively to WordPress and Sanity, turning your CMS into an active endpoint for automation. Learn more on CMS integrations via our blog.

Slack node

With the Slack integration node, Profound Agents can now:

• Send alerts when visibility or citation share changes

• Notify teams when content is published or updated

• Route drafts and outputs for review and approval

• Keep stakeholders informed without manual status updates

Conditional node

The Conditional node unlocks even greater customization of Profound Agents, allowing users to branch an Agent’s outcomes depending on the value of certain criteria.

Other updates

Version control

• Users can see and restore previous published versions.

• Users can see/navigate between nodes (and their settings) on each previous version.

Auto descriptions

• Remove the manual step of writing a descriptions for your Agent. Let AI do the work, finding a description that fits all the nodes in your Agent.

Single node testing

• You can now run individual nodes to test them in isolation. No need to execute the entire Agent to see results. Simply run a single node and iterate.

New LLM model configuration

• Configure content variation to be more predictive or more creative, enable web search, and include system prompts.

Structured outputs in Prompt LLM node

• Define a schema and receive consistent response formats, enabling reliable parsing for Agent automation.

Streaming outputs

• When testing LLM nodes you can now see the output streaming in real-time, allowing for faster review of direction.

Full-view outputs

• You can now expand outputs to full screen for greater clarity when reviewing.

New pre-built Agents

• Article Translator

• YouTube Metadata Optimizer

• PDP FAQ Generator

• Content Optimization Suggestions

• Content Brief Creation

• AEO + SEO Research Report

Get started

The new Agents updates mentioned above are available today in Profound for all users on Enterprise accounts. Customers can reach out to our team or contact their Engagement Manager for a demo.

As always, please share your feedback. We’re actively listening, responding, and incorporating as we strive towards building the best solutions for your needs.

If you manage multiple brands (known as Assets in Profound) management just got much easier. We've updated the Assets page with a cleaner, more intuitive interface.

What's new:

• Cleaner layout with better workspace organization

• Owned Assets displayed prominently; competitors hidden by default

• Visibility metrics and prompt counts now visible at a glance (7-day view)

• Improved search across workspaces

What you need to do: Nothing! The update is live now. Your data and workspaces remain unchanged, just with a better look and feel.

Our new feedback portal is now live

Have a feature request? Running into a bug? Want us to explore an integration? Now you can easily let us know. You will see a tab called Feedback next to Changelog. In that portal you can create a new post for our team to review. We look forward to hearing your feedback!

New year, same ship speed from the product team at Profound. Today we’re highlighting two new features now available for all users within Enterprise accounts.

Brand Relevant Prompts

One of the most important questions in Answer Engine Optimization is simple but hard to address: which prompts actually matter to your brand?

Now, Enterprise users of Profound can answer that question using Brand Relevant Prompts, the newest feature inside the Prompt Volumes tab.

How it works

Brand Relevant Prompts surfaces the conversations where Answer Engines like ChatGPT chose to cite your brand's or your competitors' websites. For every prompt, see exactly which pages were cited alongside your owned content. Understand who you're competing against in each conversation and identify the pages that consistently appear in your category.

That means you can finally answer:

• Which prompts are driving citations to your pages right now?

• Which competitors appear alongside you in the same responses?

• Where are competitors getting cited that you're not?

Brand Relevant Prompts are available today in Prompt Volumes for all users on Enterprise accounts. Self-serve account users are encouraged to reach out to our team for a demo.

New Workflows Templates

Profound Workflows launched in public beta last month and provides a new automation layer for marketing teams that streamlines content operations built for the AI Search era.

As of this past Monday, Enterprise customers of Profound now have six new Workflows templates to further augment and automate best-in-class AEO strategies.

Article Translator

Automatically translates an article into a specified target language while preserving meaning, tone, and formatting. It enables fast, consistent localization for global audiences with minimal manual effort.

YouTube Metadata Optimizer

Analyze any YouTube video and automatically generate AEO-optimized titles and descriptions designed to increase visibility and improve citation likelihood across AI search engines.

PDP FAQ Generator

Generate an AEO-optimized FAQ section for a Product Detail Page by identifying key product questions, inferred search intent, and relevant People Also Ask queries, then combining them with on-page product information to create clear, high-value FAQs designed for AI-driven search visibility.

Content Optimization Suggestions

Analyze a given article to produce clear, high-impact Answer Engine Optimization suggestions by leveraging our Content Optimization algorithm and relevant AEO insights.

Content Brief Creation

Create a structured content brief from a target topic and user prompt. This workflow analyzes Google results, top-cited LLM sources, and existing brand content to produce a well-researched, writer-ready brief.

AEO + SEO Research Report

Generate an AEO + SEO Research Report that shows which keywords matter, what’s ranking on Google, and how AI systems answer the same query. The output gives you a fast, data-backed view of opportunities and gaps to act on immediately.

Bonus Workflows feature ship: Test individual nodes

You can now run individual nodes to test them in isolation. No need to execute the entire workflow just to see results, simply run a single node and iterate.

Get started

The new Workflows templates mentioned above and the ability to test individual nodes are available today in Profound for all users on Enterprise accounts. Customers can reach out to our team or contact their Engagement Manager for a demo.

As always, please share your feedback. We’re actively listening, responding, and incorporating as we strive towards building the best solutions for your needs.