Track every login, role change, Agent use, and more
Activity Logs are now live for all Enterprise customers under Settings. Track logins with location details, membership changes like role updates and invites, as well as org-level events like API keys and SSO connections. You can also see detailed Agent logs including create, publish, run, delete, and duplication activity. Admin users on Enterprise plans get a full audit trail to monitor usage.

Give your IT team the keys to self-serve SSO setup
Enterprise Setup is a new Settings tab for Enterprise customers, and SSO is the first tool giving your IT team a self-serve way to configure SSO. Engagement Managers remain available to help with setup. More enterprise tools like SCIM will be release over the next few weeks.

Ask Aim about bot readability and access on your pages

Aim can now tell you about your Bot View and robots.txt Audit data. This shows which AI crawlers hit a page and whether your robots.txt file is blocking any of them. Ask Aim for a bulk analysis across pages to see which bots are blocked and what content is hidden from them.

Analyze every brand in one dashboard

Custom Dashboards now let each card carry its own category and brand, plus nine new metrics to pull from including FactCheck, citations, and Sentiment. Multi-brand teams can now see their whole portfolio side by side.

Create and edit Profound Docs straight from your AI tools
Docs are now available through the Profound MCP, so you can create, read, search, revise, rename, and share Docs directly from your AI tool of choice. Getting from an idea to a doc ready for your team's review now takes a single prompt, without leaving the conversation. Learn more here.

Ask your AI tools how you're showing up in Shopping results
Shopping data is now available through the Profound MCP, so your AI tools have access to how your products are showing up in AI Shopping results. You now have the same conversational access to Shopping performance that you already have for visibility, citations, and sentiment data. Learn more here.

Let our Agent Builder catch the integration you meant to use
Code nodes and Call API nodes now recognize when a URL matches an existing integration and recommend the native node for it, across every integration. Build Agents faster and skip manual setup for integrations Profound already connects to.

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